We all use the Internet to find answers to our questions and the first thing we do is open our favorite search engine, type in a few keywords and click ‘search’.

If you’ve ever wondered what goes on behind the scenes, here’s a video from Google that will help explain what happens and how it decides which pages might interest you most.

As a small business owner, you should listen carefully to the questions Google asks about each page it finds because that will help you optimize your website for search engines so your site can rank higher and bring you more visitors.